What is Social Media Optimization?
A relative new form of online promotion and marketing, SMO has fast become popular with the increase Social Websites and community driven websites. It involves adding RSS feeds, adding social bookmarking / sharing script or buttons, interaction on Community websites, blogs and forums.

The idea behind SMO is developing a buzz or conversation, which will spread virally through Social Media and drive traffic to ones website. Further SMO works the same way as SEO does organic searches, i.e. it increases visibility in Social Media Searches or Custom Search engines like Technorati.

Why you need Social Media Optimization?
Social Media Optimization has some key features that work better than traditional marketing.

• Interaction: Getting a consumer to interact and speak positively about your brand or product is value for any marketing campaign; Social Media offers the same, with their Web 2.0 platforms, at far lesser costs than traditional Media.
• Viral Nature: Social Media is very viral in nature, with a huge capacity to reach a wide audience in just a short amount of time. It can be the perfect tool to create the right buzz for your Marketing Campaign.
• High visibility and reliability: Social Media content is mostly user generated and fresh; hence users trust the content more because it has been endorsed by other likeminded users and also because of large numbers of submissions only the latest and most talked about stay on top. For the same very reasons search engines also trust the content that they find through Social Media.
• Eye Catching: Social media has the potential to attract and hold the attention of a vast de¬mographic of people who have grown numb to more traditional forms of marketing and advertising.

Other than the above SMO/ SMM may have some advantages over SEO or SEM.

• When compared to SEO, Social Media offers faster results. You can see results almost instantly whilst SEO takes a couple of weeks to a couple months to show results.
• When compared to SEM, where results are got faster by using PPC advertising, social media doesn’t have a pay per action costs.

Why Redon Ads?
RedonAds’ team of social media strategists can help you gain some clarity on how to best use social media in your enterprise. Our Social Media Optimization (SMO) services integrate knowledge of web culture, social networking, online marketing and consumer generated media marketing to create a social media strategy that gets you participating in this powerful emerging phenomena.

Feel free to Contact us with your SMO requirements.